Mobile Stats & Facts


Did You Know…

Statistics show people are spending more and more time on their mobile phones than ever before. Here are some facts on mobile usage when you are considering taking your brand and message to mobile consumers.

  • Of the world's 4 billion mobile phones, 25% are smart phones and 75% (3.05 billion) are SMS enabled
  • 5.8 Billion text messages are sent every single day…just in the USA
  • 97% of all text messages are opened
  • Text advertising is cost effective and produces the highest rate of return for your advertising dollar. Text messages sent cost only pennies a piece, compared to direct mail pieces that can cost over $1.00.
  • 83% are opened within the first 15 minutes
  • By 2014, mobile internet will take over desktop internet usage
  • 29% of mobile users are open to scanning a mobile tag to get coupons
  • Text messaging marketing is effective and produces a redemption rate anywhere from 20% to 70%. Compare that to print, TV, radio, or direct mail which averages only 1.5%.

Microsoft Tag, 2011

Marketing your brand/message to the growing mobile customer is instant, direct and cost effective. Unlike traditional online and print advertising, M2 Mobile WW Solutions offers a platform where there is no waiting for ad copy to be written or graphic design to be created. Customers can design a new campaign from inception to deployment in a few minutes, and reach thousands of clients simultaneously.